Skip to content
MCDUG NUTRITION DOG FOOD
Dug, n (Scottish)
The Scottish way of saying dog — the way we say it, and the way we love them.
At McDug, we believe our dogs deserve the same care and quality in their food as we expect in our own. When we feed our families, we check the labels, know the source, and choose the good stuff — why should it be any different for our dugs?
That’s why every recipe we create is made with responsibly sourced, animal-based proteins — and as much freshly prepared meat as possible. The result? A tastier, more nutritious bowl that’s packed with natural flavour and essential nutrients.
And of course, every McDug meal is Bruce-approved. As our Chief Taste Tester, he only signs off on recipes that are both tail-waggingly delicious and bursting with goodness.
Introducing Our Most Advanced Dog Food Yet
The New McDug Health & Wellness Range Has Arrived
At McDug, we’re obsessed with feeding dogs the way they deserve – with care, quality and a bit of clever science behind every bowl.
Our brand-new Health & Wellness range is designed for dogs who need a little extra support – whether it’s a sensitive tummy, itchy skin, or joints that don’t move like they used to.
Each recipe is crafted using our innovative Freshtrusion® HDP process, gently cooking premium UK-sourced ingredients with a natural enzyme to break the protein into tiny peptides. These peptides are easier to absorb, gentler on digestion, and packed with proven health benefits.
🐾 Available Now in Three Targeted Recipes:
– for sensitive stomachs and firmer poos
– for itchy skin and dull coats
– for better movement and healthy weight management
Backed by clinical trials and created in partnership with leading nutritionists, this is dog food with purpose – proudly grain-free, hypoallergenic, and made without compromise.
🧪 Backed by Science. Loved by Dogs.
See the difference. Shop the Health & Wellness range today.
Buy NowWhich Recipe is Best For My Dog?
 Simply Good |
 Nourish |
 Nourish Plus |
 Health & Wellness |
|
|---|---|---|---|---|
| 🥩 Freshly Prepared Meat/Fish | ✔ | ✔ | ✔ | ✔ |
| 🌾 Grain Free | ✘ | ✔ | ✔ | ✔ |
| 🌿 Natural Ingredients | ✔ | ✔ | ✔ | ✔ |
| 🥦 Functional Superfoods | ✘ | ✘ | ✔ | ✔ |
| 🦠 Digestive Support (Pre/Pro/Postbiotics) | ✘ | ✔ | ✔ | ✔ |
| 🦴 Joint Care | ✘ | ✘ | ✔ | ✔ |
| 🍖 Meat Content | 26–30% | 50% | 65% (35% fresh) | Up to 65% (hydrolysed & fresh) |
| 🥩 Single Source Protein | ✘ | ✘ | ✔ | ✔ |
| 🐾 Life Stage Recipes | ✔ | ✔ | ✔ | ✔ |
| 📦 Available in Taster Boxes | ✔ | ✔ | ✔ | ✔ |
| 🍽 Ideal for Everyday Nourishment | ✔ | ✔ | ✔ | ✔ |
| 🩺 Tailored for Extra Needs | ✘ | ✔ | ✔ | ✔ (Digestive, Skin & Coat, Weight & Joint) |
Choose Your McDug Specialist Recipe
How old is your dug?
Now Back in Stock Grab a 7 Day Taster Box!
At McDug, we know how important it is that your dug
loves the tasty recipes available. That’s why we’ve created our 7 Day Taster
Box so you can ‘try before you buy’ one of our larger packs.
For just £9.99 you get 7 x 100g trial pouches
of selected McDug recipes sent straight to your door - that’s a new recipe for every day of the week!
(And as an added bonus, these handy boxes & pre-portioned pouches are also perfect to take with you on a trip away with
your dug!)
Choose from either:
Adult 7 Day Taster Box
Small Breed 7 Day Taster Box
Puppy 7 Day Taster Box
Each box will contain a selection of recipes from across our Simply Good, Nourish, and Nourish Plus ranges according to availability and will differ across the range of taster boxes. There may be duplicate recipes in the small breed /puppy box where availability is limited.)
Get Your Taster Box HereCheck out the brand new McDug Tasty Treats – available NOW!
Whether you’re looking for training, reward or supplemental treats, we’ve got you covered with our new range.
All grain free, all using responsibly sourced proteins and all formulated with the same care and attention you’ve come to expect from McDug.
View the full range here!Testimonials
Intro to Our Story
Welcome to McDug Nutrition - the dog food company that makes a difference!
Based in Scotland, McDug was founded after our own dog, Bruce, became quite unwell. After investigating and finding his diet needed to be revamped, we started looking for ethical, nutritious and tasty food that would make him feel his best.
Turns out, we weren’t alone. So many of us dog owners are looking for the very best quality dog food that’s also convenient.
And so McDug was born.